Email Marketing

A powerful tool that can be executed quickly with a great ROI.

Email marketing is one of the most effective and versatile marketing methods in today's digital world.

• You can measure almost every element of your campaign.
• It is much less expensive than traditional direct marketing techniques.
• You can accomplish multiple business objectives in one email.
• Messages can be personalized using database contact segmentation.
• You can execute a campaign quickly to respond to changing market conditions.
• It can be a great way to maintain relationships and start conversations.
• You can schedule delivery of your message by date and time.

All this flexibility and power comes with a price. That price is vigilance to a standard of best practices that insures your campaign conforms to government regulations, reaches your intended destinations and holds the interest of an increasingly distracted audience.

Email campaigns must deliver value to be successful.

Fieldstone4Email marketing for Riverworks Marketing Group, LLC means permission based email campaigns that deliver a relevant message to a target audience that recognizes you and receives value from the relationship you are creating with them. Email contact, whether it is in the form of a newsletter, promotional offer or survey builds and influences your relationship with that individual. If these contacts are relevant and provide value, the person is likely to help sustain and encourage the growth in your relationship. If that contact has no value, or worse yet, is an irritation, you can expect the recipient to end your relationship - unsubscribe.

A basic outline of the process we use for building an email campaign is listed below.

1. Document goals of the campaign
2. Identify target audience and methods for building the distribution list
3. Determine the primary message or messages of each email communication
4. Design the email template and insert copy
5. Build the landing page if necessary
6. Test the completed email
7. Send the email
8. Track the results and analyze the data
9. Adjust future emails based on the results