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Connect

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There have never been more ways to connect with your prospects and customers than now. Inbound marketing efforts such as SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.

Traditional or outbound marketing has also come along way, thanks to the internet. Emails in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.

Search Marketing

SEO

Higher search rankings means more traffic.

Approximately 90% of internet users look for information using search engines. Google and Yahoo dominate the landscape with almost 90% of all search engine traffic. Developing and executing strategies that place your website higher for relevant searches on these engines can have a dramatic impact on your visitor count and this is a primary objective of SEO campaigns.

Read more.

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Pay Per Click Advertising

Immediate results, controllable budget and trackable ROI

Pay per click advertising sends traffic to your website, or other landing page, by exposing people to your advertising message and giving them the opportunity to click on your link. You are charged based on the number of clicks you receive times the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. However, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression and pay per lead programs along with social media sites offering pay per click or pay per impression systems.

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Social Media

Social Media
Over 1/3 of the adult internet population uses online social networking sites like Facebook, Twitter or LinkedIn. Many businesses, large and small, have developed a presence and begun to reach out to the members of these communities. Marketing in this arena requires you become a member of the community and engage in an authentic way. Riverworks Marketing Group, LLC can help you with this process if you want to leverage the potential of this emerging market.  Our services include (but are not limited to) strategies for the following:

  • Facebook
  • Twitter
  • Linked In
  • Google +

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Blogging
Today it seems like everyone has a blog and they cover every conceivable topic. Many of these blogs have a long history and have created large followings, while some represent small, niche markets of ardent supporters, and either may be just the audience you are looking for. Riverworks Marketing Group, LLC can help you become involved in the dialogue or possibly start up your own conversation. Either way, blogging represents another online opportunity to gain awareness, increase web traffic and deliver your message.

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Permission Marketing

Email Marketing

A powerful tool that can be executed quickly with a great ROI.

Email marketing is one of the most effective and versatile marketing methods in today's digital world.

  • You can measure almost every element of your campaign.
  • It is much less expensive than traditional direct marketing techniques.
  • You can accomplish multiple business objectives in one email.
  • Messages can be personalized using database contact segmentation.
  • You can execute a campaign quickly to respond to changing market conditions.
  • It can be a great way to maintain relationships and start conversations.
  • You can schedule delivery of your message by date and time.

Read more.

Mobile Marketing
Text messages are read 90% of the time - Compare that to email marketing which is read on average less than 10% of the time.

If your business has the opportunity to have your customers opt in to get promotional messages texted to them, we can help you set up and manage this program.


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