There have never been more ways to connect with your prospects and customers than now. Inbound marketing efforts such as SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.
Traditional or outbound marketing has also come along way, thanks to the internet. Emails in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.