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SEO
Higher search rankings means more traffic.
Approximately 90% of internet users look for information using search engines. Google and Yahoo dominate the landscape with almost 90% of all search engine traffic. Developing and executing strategies that place your website higher for relevant searches on these engines can have a dramatic impact on your visitor count and this is a primary objective of SEO campaigns.
Pay Per Click Advertising
Immediate results, controllable budget and trackable ROI
Pay per click advertising sends traffic to your website, or other landing page, by exposing people to your advertising message and giving them the opportunity to click on your link. You are charged based on the number of clicks you receive times the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. However, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression and pay per lead programs along with social media sites offering pay per click or pay per impression systems.
Riverworks Marketing Group
