Pay Per Click Advertising

Immediate results, controllable budget and trackable ROI

Pay per click advertising sends traffic to your website, or other landing page, by exposing people to your advertising message and giving them the opportunity to click on your link. You are charged based on the number of clicks you receive times the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. However, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression and pay per lead programs along with social media sites offering pay per click or pay per impression systems.

Pay per click advertising has many advantages.

• PPC is a great way for new websites to gain exposure as they are implementing their SEO strategy
• You can implement a campaign very quickly and see immediate results
• You only pay for advertising when someone clicks through to your site
• Pay per click campaigns are measureable and you can easily compute your ROI
• You can control your PPC budget with pre-set spending limits
• PPC campaigns can be used to test keywords, ads and landing page conversions

 Pay per click advertising can be a powerful tool but it must be monitored closely to insure that conversion rates are high enough to justify the total cost of the campaign. It's also prudent to continuously test different strategies for their affect on visits as well as conversion rates.

Riverworks Marketing Group, LLC can provide all the services you need from keyword selection and landing page development to bid management, creative testing and full campaign tracking.