We are proud to announce that Riverworks Marking Group is a Certified Google Partner. This badge recognizes companies that excel with Google’s products, using the search giant’s best practices.
Google directs searchers to certified agency partners who can help them with their online advertising and build their web presence. “The badge recognizes companies we trust to help you succeed on the web with our products,” Google states on the Partners website.
Riverworks Co-Founder Jackie Errico is a qualified Google AdWords Partner in the areas of Search, Display and Shopping, able to give clients direction on navigating the programs for optimal results. Riverworks Developer Kevin Ard is also certified as a qualified Google Analytics Partner. Between them, the agency can advise clients on how to best promote products and services on websites, plus have a more effective site strategy in terms of knowing user preferences and psychology.
Google AdWords is an online pay-per-click (PPC) advertising service that enables brands to compete to display brief ad copy to web users. Google Shopping allows users to search for products on online shopping websites and compare prices between different vendors who pay Google in order to list their products on the web-based service. Google Analytics is a dashboard that gives webmasters detailed information about traffic coming to websites.
The Google Partner certification badge appears on the Home page of the Riverworks website, where we are also now offering free check-ups of business listings in the top 60 search directories. We can run a report to see where listings need to be updated to have consistent information from one to the next. These directories can often be the difference between a company getting new business or losing it to a competitor.
Directories allow companies to leverage location-based technologies to drive foot traffic in to a local store. Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales. Riverworks Marketing helps Chattanooga companies manage their listings across directories including Google, Apple Maps, Bing, Facebook, Yahoo, Yelp, and many others. We find and remove duplicate listings that can frustrate buyers if they have incorrect or incomplete address or contact information. Since search engines value consistency, suppressing these wrong listings offers huge SEO benefits.
Simply put, two listings for the same company side by side with different information do not inspire a lot of confidence for someone browsing who to buy from.
Riverworks can also help companies showcase photos, videos, business descriptions, hours and holiday hours, menus, staff bios, product and service lists, and other information that differentiates a brand from its competition.
With our status as a certified Google Partner and an ability to offer free business listings checkups, Riverworks Marketing is positioned to help Chattanooga TN business owners optimize their online presence.
To learn more, call us at (423) 710-3866 or complete the contact us form.