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Employee Spotlight: Kristen Estes

Employee Spotlight: Kristen Estes

Each month, Riverworks Marketing Group likes to introduce you to a member of our team you may or may not have had the pleasure of working with directly. This month, it is our joy to spotlight Social Media Specialist extraordinaire, Kristen Estes. Kristen is one smart...

Technical SEO is the Backbone of Any Website

Technical SEO is the Backbone of Any Website

In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In...

Employee Spotlight: Brian Behm

Employee Spotlight: Brian Behm

This month’s employee spotlight focuses on graphic designer Brian Behm, who is coming up on 3 years with Riverworks Marketing Group. Brian brings a wealth of design knowledge to the Riverwork's team and has worked with dozens of clients to produce brand-related design...

How To Market Your Special Event

How To Market Your Special Event

What if you decided to throw a party and no one came? That’s the nightmare that haunts brands as they prepare and invest in an event to drive product awareness and sales leads. Here are some tips for getting people on board, based on our experience managing marketing...

5 Times It Pays to Promote Posts on Facebook

Facebook's move to limit the organic reach of posts from Pages puts Chattanooga Tn businesses in a position of needing to pay in order to promote messages if they want more than a dozen of their fans to see them. Those who are serious about using Facebook for social...

Websites Take Advantage of Visual Elements

Riverworks recently launched several websites that take maximum advantage of the clients’ products having exceptional visual appeal. View our portfolio here. In designing these websites, Graphic Designer Amy Price and Lead Web Developer Austin VanRider incorporated...

Connection is about Emotion

Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the...