Latest News
Employee Spotlight: Kristen Estes
Each month, Riverworks Marketing Group likes to introduce you to a member of our team you may or may not have had the pleasure of working with directly. This month, it is our joy to spotlight Social Media Specialist extraordinaire, Kristen Estes. Kristen is one smart...
Technical SEO is the Backbone of Any Website
In any conversation that deals with digital marketing, you’re likely to hear the term SEO thrown around quite often. SEO, or search engine optimization, is a set of strategies digital marketing professionals use to increase the organic rankings of a given website. In...
Employee Spotlight: Brian Behm
This month’s employee spotlight focuses on graphic designer Brian Behm, who is coming up on 3 years with Riverworks Marketing Group. Brian brings a wealth of design knowledge to the Riverwork's team and has worked with dozens of clients to produce brand-related design...
Keeping Pace with Social Media Changes Affecting Organic Reach
Once upon a time, the Internet was like the Wild West. This new frontier was populated by social networks that grew their populations while living off startup funding like little towns built around prospectors in search of gold. It was an exciting place for companies...
Websites Take Advantage of Visual Elements
Riverworks recently launched several websites that take maximum advantage of the clients’ products having exceptional visual appeal. View our portfolio here. In designing these websites, Graphic Designer Amy Price and Lead Web Developer Austin VanRider incorporated...
Connection is about Emotion
Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the...
The Power of a Professional Web Presence
There has been a popular meme bouncing around LinkedIn recently with a quote often attributed to Red Adair: “If you think it’s expensive to hire a professional to the do the job, wait until you hire an amateur.” It’s a popular quote for a reason. Most business people...
What Sets Riverworks Apart: Creative Marketing Backed By Business Savvy
One of the wonderful things about marketing is just how many niche skillsets are combined to get your message across. You need designers, copywriters, social media experts, data fanatics, coders, strategists and more to successfully create and execute a solid...