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What is Holistic Digital Marketing?

What is Holistic Digital Marketing?

The Foundation of our Digital Marketing Services Hello, and welcome once again to the Riverworks Marketing Group blog. We’ve made an effort over the last few weeks to really key in on some of the more niche areas of digital marketing and why, in our opinion, these...

Employee Spotlight: Rachel Ward

Employee Spotlight: Rachel Ward

To celebrate a year of working at Riverworks Marketing Group, this month’s employee spotlight will focus on rockstar account manager Rachel Ward. A Tennessee native who loves science fiction, a good belly laugh, and singing custom off-key jingles, Rachel brings skills...

The Advantages of Using Video Advertising

The Advantages of Using Video Advertising

When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in digital content has changed dramatically. With the introduction of faster...

The Power of a Professional Web Presence

There has been a popular meme bouncing around LinkedIn recently with a quote often attributed to Red Adair: “If you think it’s expensive to hire a professional to the do the job, wait until you hire an amateur.” It’s a popular quote for a reason. Most business people...

How Design Thinking Can Boost Your Business

These days it seems like everyone is trying to apply the kind of “design thinking” taught in graphic design programs and used in top creative agencies to everything from social media to business management. It might seem like a stretch, after all, how differently can...

Managing Online Reviews

Anyone who has spent a little time on websites with popular comments sections know how ugly online conversation can get in a hurry. With the anonymity of the internet and the lack of cues from body language and voice tone, it’s easy to run into misunderstandings or...