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Employee Spotlight: Kevin Ard

Employee Spotlight: Kevin Ard

Bringing his amazing skills to the Riverworks team for a little under four years now, Kevin is our fearless development team leader. Combining a unique set of skill with an A+ personality, Kevin has been a pivotal part of the continued success of Riverworks and has...

The 5 Steps to Follow for a Successful Logo

The 5 Steps to Follow for a Successful Logo

When it comes to branding, a quality logo is one of the most important aspects of a brand’s identity. At Riverworks Marketing, we have worked with numerous businesses to develop logos that not only catch the eye of potential consumers but also work to capture the...

The Riverworks Team Attends Digital Summit

The Riverworks Team Attends Digital Summit

Hello again, and welcome back to the Riverworks Marketing blog! It’s been a while since our last post but trust us, that doesn’t mean we’ve been sitting around twiddling our thumbs. Last week, six of our team members attended the Digital Summit in hot and humid...

Wearable Devices and the Future of Advertising

I’d admittedly been skeptical whenever Google Glass was mentioned in the news— it seemed creepy and intrusive. Surely it would be the next step to everything in The Terminator and Blade Runner and iRobot coming to pass. Also, how are you supposed to drive in that...

Empathize With Your Audience for Stronger Marketing

One of the hardest things about marketing is to really put yourself in the audience’s shoes. Not how you see that demographic, but how they see themselves. It takes a mix of empathy, imagination, and research to really understand any given audience’s goals, wants,...