Latest News
COVID-19 Digital Trends & Changes
It’s hard to believe that just four short weeks ago, most Americans were going about their usual lives, driving to work, meeting up with friends, dining out, going to get haircuts or manicures, or casually popping into the grocery for recipe items accidentally...
April 17th is NATIONAL HAIKU DAY
Our Marketing Team Explores Creative Writing Through Japanese Haiku Our marketing team relishes every opportunity to stretch our creative muscles, and try our hand at new things. As such, we decided to pose as poets for the day in honor of National Haiku Poetry Day....
Grown-Up Show & Tell
Team Building Efforts Make Us Better Marketing Professionals Roy T. Bennet, author of The Light in the Heart, wrote, “Do not let the roles you play in life make you forget that you are human.” Let that sink in. It’s too easy to pin ourselves inside life’s rat wheel,...
Employee Spotlight: Rachel Ward
To celebrate a year of working at Riverworks Marketing Group, this month’s employee spotlight will focus on rockstar account manager Rachel Ward. A Tennessee native who loves science fiction, a good belly laugh, and singing custom off-key jingles, Rachel brings skills...
The Advantages of Using Video Advertising
When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in digital content has changed dramatically. With the introduction of faster...
Employee Spotlight: Kevin Ard
Bringing his amazing skills to the Riverworks team for a little under four years now, Kevin is our fearless development team leader. Combining a unique set of skill with an A+ personality, Kevin has been a pivotal part of the continued success of Riverworks and has...
The 5 Steps to Follow for a Successful Logo
When it comes to branding, a quality logo is one of the most important aspects of a brand’s identity. At Riverworks Marketing, we have worked with numerous businesses to develop logos that not only catch the eye of potential consumers but also work to capture the...
The Riverworks Team Attends Digital Summit
Hello again, and welcome back to the Riverworks Marketing blog! It’s been a while since our last post but trust us, that doesn’t mean we’ve been sitting around twiddling our thumbs. Last week, six of our team members attended the Digital Summit in hot and humid...