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The Importance of Video Marketing Chattanooga & How To Do It Well

The Importance of Video Marketing Chattanooga & How To Do It Well

Jan 26, 2021 | Advertising, Branding, Digital Marketing Chattanooga, Marketing

Brands that want to implement successful marketing strategies need to incorporate video into said strategies. This isn’t a new concept by any means, but what is changing is just how critical video has become on essentially every platform, especially on social. The...
Brand Families and Umbrella Brand Marketing

Brand Families and Umbrella Brand Marketing

Feb 1, 2020 | Branding, Chattanooga Logo Design, Design

When we think of brands, it’s easy to recall a cast of logos, but a brand is much more than just that. When your brand, or brand family, is crafted well and maintained consistently, it helps to define your company or product, both adding to its overall value and...
Steve Errico Featured in CityScope: Discusses ‘Second Act’ in Chattanooga Brand Marketing

Steve Errico Featured in CityScope: Discusses ‘Second Act’ in Chattanooga Brand Marketing

May 1, 2018 | Branding

Steve Errico, Co-Owner Of Riverworks Marketing Group, is featured in a new article in Chattanooga magazine CityScope by Holly Morse-Ellington. He is profiled among Chattanooga business leaders who switched careers and found success. The article also features Virginia...

Improve Your Branding, Beyonce Style: Marketing Lessons from Pop Music

Dec 10, 2013 | Branding

Marketing is a delicate balance between being authentic, human, and empathic, and getting your brand messages across. If you make too hard a sell, customers won’t trust you and will feel you don’t have the best interests at heart, only their own bottom line. If you...

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