How To Market Your Special Event

How To Market Your Special Event

What if you decided to throw a party and no one came? That’s the nightmare that haunts brands as they prepare and invest in an event to drive product awareness and sales leads. Here are some tips for getting people on board, based on our experience managing marketing...

5 Times It Pays to Promote Posts on Facebook

Facebook’s move to limit the organic reach of posts from Pages puts Chattanooga Tn businesses in a position of needing to pay in order to promote messages if they want more than a dozen of their fans to see them. Those who are serious about using Facebook for...

Connection is about Emotion

Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the...

Managing Online Reviews

Anyone who has spent a little time on websites with popular comments sections know how ugly online conversation can get in a hurry. With the anonymity of the internet and the lack of cues from body language and voice tone, it’s easy to run into misunderstandings or...