Jaclyn Johannsen, Marketing Assistant

Jaci is a Marketing Assistant at our Chattanooga marketing agency, and she’s always willing to step up to the plate to tackle any task that may arise. She’s a Jaci of all trades, if you will, and a real asset to our team. Originally from St. Simons Island, GA, Jaci moved to Murfreesboro in 2013 to attend college at MTSU. She graduated with a B.S. in Recording Industry Management with a minor in entrepreneurship. While still in school, Jaci completed an internship with the International Songwriting Competition. She worked alongside their marketing team assisting with marketing research and data entry, while also supporting the efforts of their street team.

After graduation, Jaci joined the force that is Riverworks, assisting with any and everything from social media marketing, analytics, research, mailers, and reputation management to more recently helping bolster our onsite SEO efforts for various clients. She draws equally from both sides of that beautiful brain of hers, melding creativity and her analytical nature seamlessly to handle any assignment that comes her way.

Because she enjoys the challenge of keeping various plates in the air, Jaci is well suited for her role with RWM.

“What I enjoy most about my work is that every day is different for me,” Jaci said. “Because my role is fluid, I get the chance to dabble in a lot of different aspects of our marketing efforts, ensuring the success of our various clients in many different ways.”

Jaci also really enjoys the tight-knit team aspect of Riverworks. She said she loves the office culture and people most of all.

“Our work is highly collaborative, and that’s a facet of this position I really love. Everyone on the team is dedicated to bringing forth creative and successful solutions across the board, and together we’re putting quality work out into the world,” Jaci said.

When she isn’t assisting our team with a long list of odds and ends, Jaci enjoys making music and writing songs, horseback riding, and OrangeTheory Fitness. She also happens to be an absolute maven of all things makeup and a funny meme connoisseur, and she has a special place in her heart for hit songs from the early 2000s. Jaci really rounds out our team with her can-do attitude, and fun spirit, and we’re pretty dang happy to have her around.