Connect

There have never been more ways to connect with your customers.

Inbound marketing efforts such as search engine optimization / SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.

Traditional or outbound marketing has also come along way, thanks to the internet. Email newsletters in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.

Online Presence Management

TerraMae Social Media

Social Media

Over 1/3 of the adult internet population uses online social networking sites like Facebook, Twitter or LinkedIn. Many businesses, large and small, have developed a presence and begun to reach out to the members of these communities. Marketing in this arena requires you become a member of the community and engage in an authentic way. Riverworks Marketing Group, LLC can help you with this process if you want to leverage the potential of this emerging market. Our services include (but are not limited to) strategies for the following:

  • Facebook
  • Twitter
  • LinkedIn
  • Google +
  • Pinterest
Amigos Blog

Blogging

Today it seems like everyone has a blog and they cover every conceivable topic. Many of these blogs have a long history and have created large followings, while some represent small, niche markets of ardent supporters, and either may be just the audience you are looking for. Riverworks Marketing Group, LLC can help you become involved in the dialogue or possibly start up your own conversation. Either way, blogging represents another online opportunity to gain awareness, increase web traffic and deliver your message.

Permission Marketing

Email Marketing

Email marketing is one of the most effective and versatile marketing methods in today’s digital world.

  • You can measure almost every element of your campaign.
  • It is much less expensive than traditional direct marketing techniques.
  • You can accomplish multiple business objectives in one email.
  • Messages can be personalized using database contact segmentation.
  • You can execute a campaign quickly to respond to changing market conditions.
  • It can be a great way to maintain relationships and start conversations.
  • You can schedule delivery of your message by date and time.
Amigos SMS

Mobile Marketing

Text messages are read 90% of the time – Compare that to email marketing which is read on average less than 10% of the time.

If your business has the opportunity to have your customers opt in to get promotional messages texted to them, we can help you set up and manage this program.