The goal of this logo was to create something that reflected the hand-hewn, custom furniture of Industrial Farmhouse, combining rustic with industrial. The sturdy-looking fonts recall vintage press-printed posters for farmers markets. The Wood-block print image of a farmhouse previews the use of up-cycled wood in their furniture while literally translating the name. The textures mirror the gradations of the wood and metal used. The banner below emphasizes Industrial Farmhouse’s local focus and expresses the pride the company takes in creating handmade objects in Chattanooga, Tennessee.