Use Google Display Advertising to Promote Your Brand

People today are bombarded by so many messages, it can be a real challenge to break through the noise and get noticed. In such an environment, brands want to customize their messaging campaigns to reach groups of people who are most likely to be receptive to what...

Riverworks Marketing Celebrates It’s 10 Year Anniversary

A thriving full-service digital marketing agency, Riverworks Marketing Group, is celebrating its 10th Anniversary in the Scenic City.  Over the past 10 years, Riverworks has helped hundreds of businesses develop marketing strategies to meet and exceed their business...

Why are SSL Certificates Important?

SEO Benefits Google has announced that sites with SSL certificates can have SEO benefits.  This might be one of the easiest things you can do to increase your SEO rankings. Security. Security. Security. It’s a wild, wild west out on the internet frontier these...

How To Market Your Special Event

What if you decided to throw a party and no one came? That’s the nightmare that haunts brands as they prepare and invest in an event to drive product awareness and sales leads. Here are some tips for getting people on board, based on our experience managing marketing...