Google Remarketing Keeps Leads Hot

Google Remarketing Keeps Leads Hot

Google Remarketing is a form of online advertising that puts your website to work building an audience elsewhere. By installing a special piece of code, you gain additional opportunities to keep your brand in front of this bounced traffic after they leave.

Use Google Display Ads to Promote Your Brand

Use Google Display Ads to Promote Your Brand

The Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, view an offer, and take action.

Why are SSL Certificates Important?

Why are SSL Certificates Important?

SSL Certificates are an integral part of website security, establishing an encrypted, secure link so that all data passed between the web server and browsers remain private.

How To Market Your Special Event

How To Market Your Special Event

What if you decided to throw a party and no one came? That’s the nightmare that haunts brands as they prepare and invest in an event to drive product awareness and sales leads. Here are some tips for getting people on board, based on our experience managing marketing...

5 Times It Pays to Promote Posts on Facebook

Facebook's move to limit the organic reach of posts from Pages puts Chattanooga Tn businesses in a position of needing to pay in order to promote messages if they want more than a dozen of their fans to see them. Those who are serious about using Facebook for social...

Websites Take Advantage of Visual Elements

Riverworks recently launched several websites that take maximum advantage of the clients’ products having exceptional visual appeal. View our portfolio here. In designing these websites, Graphic Designer Amy Price and Lead Web Developer Austin VanRider incorporated...

Connection is about Emotion

Maya Angelou once wrote: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s true. A good poem stirs something inside of the reader, tapping into emotions deeper and more meaningful than the...

The Power of a Professional Web Presence

There has been a popular meme bouncing around LinkedIn recently with a quote often attributed to Red Adair: “If you think it’s expensive to hire a professional to the do the job, wait until you hire an amateur.” It’s a popular quote for a reason. Most business people...

How Design Thinking Can Boost Your Business

These days it seems like everyone is trying to apply the kind of “design thinking” taught in graphic design programs and used in top creative agencies to everything from social media to business management. It might seem like a stretch, after all, how differently can...

Managing Online Reviews

Anyone who has spent a little time on websites with popular comments sections know how ugly online conversation can get in a hurry. With the anonymity of the internet and the lack of cues from body language and voice tone, it’s easy to run into misunderstandings or...

Wearable Devices and the Future of Advertising

I’d admittedly been skeptical whenever Google Glass was mentioned in the news— it seemed creepy and intrusive. Surely it would be the next step to everything in The Terminator and Blade Runner and iRobot coming to pass. Also, how are you supposed to drive in that...

Empathize With Your Audience for Stronger Marketing

One of the hardest things about marketing is to really put yourself in the audience’s shoes. Not how you see that demographic, but how they see themselves. It takes a mix of empathy, imagination, and research to really understand any given audience’s goals, wants,...