The Latest in Design, Developement, SEO, and More.
Hello again, and welcome back to the Riverworks Marketing blog! It’s been a while since our last post but trust us, that doesn’t mean we’ve been sitting around twiddling our thumbs. Last week, six of our team members attended the Digital Summit in hot and humid...
Riverworks Marketing Group, LLC is proud to support efforts to preserve and protect Chattanooga’s outdoor spaces, joining on as sponsors of the Chattanooga Audubon Society’s Adventure Pentathlon April 20, 2019.
If you own a business, you’ve no doubt taken an unsolicited call from someone claiming to be calling about your “Google My Business” listing, perhaps insinuating that they might be from Google HQ and telling you something vaguely apocalyptic about it being at risk of deletion unless you take urgent action. At Riverworks, we don’t resort to those sorts of shady tactics to get new clients: We focus on providing exceptional, responsive service to the customers we already have!
A business can potentially have multiple page one rankings, one in the local listing area and one in the main results area, simply from having a high number of good reviews.
Spending money on paid search ads only makes sense if those ads bring in more money than you have spent on them. By reducing the number of keywords that you are spending money on for advertising, you can spend more on fewer, more profitable keywords.
Major search engines are placing more emphasis on online reviews as a way to provide their users with businesses and products that not only match what they have searched for, but that have been vetted by other customers. Maintaining a strong review presence online is no longer a neat addition to a website, it is a necessity.
Search engine optimization, or “SEO” as it is commonly abbreviated to, is the process by which a website uses link structure, title tag, and meta descriptions, and focused keywords to rise through the ranks of search listing organically.
In today’s post, we here at Riverworks Marketing Group wanted to go over a strategy that we feel is one of the most important things to consider when determining ways to make a website more successful — Conversion Rate Optimization.