The Latest in Design, Developement, SEO, and More.
When it comes to choosing the best way to advertise to potential clients, marketers are often left with a bit of a problem. Over the past five years, the way the average consumer takes in online content has changed dramatically. With the introduction of faster...
Bringing his amazing skills to the Riverworks team for a little under four years now, Kevin is our fearless development team leader. Combining a unique set of skill with an A+ personality, Kevin has been a pivotal part of the continued success of Riverworks and has...
When it comes to branding, a quality logo is one of the most important aspects of a brand’s identity. At Riverworks Marketing, we have worked with numerous businesses to develop logos that not only catch the eye of potential consumers but also work to capture the...
Quality content, rich images, links to other informational websites, and a natural inclusion of the target keyword are all things that need to be considered when crafting a blog post that is designed to increase the search relevance of a website.
A business can potentially have multiple page one rankings, one in the local listing area and one in the main results area, simply from having a high number of good reviews.
Spending money on paid search ads only makes sense if those ads bring in more money than you have spent on them. By reducing the number of keywords that you are spending money on for advertising, you can spend more on fewer, more profitable keywords.
Major search engines are placing more emphasis on online reviews as a way to provide their users with businesses and products that not only match what they have searched for, but that have been vetted by other customers. Maintaining a strong review presence online is no longer a neat addition to a website, it is a necessity.
Search engine optimization, or “SEO” as it is commonly abbreviated to, is the process by which a website uses link structure, title tag, and meta descriptions, and focused keywords to rise through the ranks of search listing organically.