You’ve created your business. Now it’s time to create or re-create your identity & how you engage your audience. How do you want your prospects and customers to see you? What feelings do you want to stimulate in your visitors and what methods will you use to get their attention and encourage them to interact with you? Read More.
There have never been more ways to connect with your prospects and customers than now. Inbound marketing efforts such as SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are... Read more.
The purpose of all this hard work is to grow your business. People Googling for information on hotels in your area, find your website and book online. A Facebook fan recommends your business when a friend is looking for a new vet. Someone on your email list receives a newsletter with a hot deal and takes... Read more.