ConnectThere have never been more ways to connect with your customers.
Inbound marketing efforts such as search engine optimization / SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.
Traditional or outbound marketing has also come along way, thanks to the internet. Email newsletters in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.
Search Engine Optimization
Approximately 90% of internet users look for information using search engines. Google and Yahoo dominate the landscape with almost 90% of all search engine traffic. Developing and executing strategies that place your website higher for relevant searches on these engines can have a dramatic impact on your visitor count and this is a primary objective of SEO campaigns. Our SEO Chattanooga firm has expertise in all of these areas.
Pay Per Click Advertising
Riverworks Marketing Group, Chattanooga, TN is a Google Partner and is certified to assist with local and national Google Adwords campaigns. Pay per click advertising sends traffic to your website, or other landing page, by exposing people to your advertising message and giving them the opportunity to click on your link. You are charged based on the number of clicks you receive times the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. However, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression and pay per lead programs along with social media sites offering pay per click or pay per impression systems.
Email marketing is one of the most effective and versatile marketing methods in today’s digital world.
- You can measure almost every element of your campaign.
- It is much less expensive than traditional direct marketing techniques.
- You can accomplish multiple business objectives in one email.
- Messages can be personalized using database contact segmentation.
- You can execute a campaign quickly to respond to changing market conditions.
- It can be a great way to maintain relationships and start conversations.
- You can schedule delivery of your message by date and time.
Text messages are read 90% of the time – Compare that to email marketing which is read on average less than 10% of the time.
If your business has the opportunity to have your customers opt in to get promotional messages texted to them, we can help you set up and manage this program.