ConnectThere have never been more ways to connect with your customers.
Inbound marketing efforts such as search engine optimization / SEO and paid search focus on customers when they are looking for your service or products. It’s about being easily available to them with the right message and functionality when they are ready to act; the perfect time to connect.
Traditional or outbound marketing has also come along way, thanks to the internet. Email newsletters in various forms with coordinated landing pages have made promotional messages more attractive and effective than ever. And social media venues such as Facebook, Twitter & LinkedIn along with high value content blogs make interacting with your customer base and developing lasting relationships a reality. Connecting is the fundamental activity in all marketing campaigns.
Search Engine Optimization
Approximately 90% of internet users look for information using search engines. Google, Yahoo and Bing dominate the landscape with almost 90% of all search engine traffic. Developing and executing strategies that place your website higher for relevant organic searches on these engines can have a dramatic impact on your visitor count and this is a primary objective of SEO campaigns. Our SEO Chattanooga firm has expertise in all of these areas.
- Key Word Research to identify high volume searches that include your products / services and geography.
- Onsite Optimization
- Keyword-Rich Content Creation & Blogging
- Back Link Strategy using legitimate, white hat tactics.
- Directory Listings on 100+ sites including Google, Bing, Yahoo and Yelp.
- Simple 5 Star Review platform designed to increase positive reviews and Google maps rankings.
- Google 360 Video / Google Street View for improved Google maps listings.
Today it seems like everyone has a blog and they cover every conceivable topic. Many of these blogs have a long history and have created large followings, while some represent small, niche markets of ardent supporters, and either may be just the audience you are looking for. Riverworks Marketing Group, LLC can help you become involved in the dialogue or possibly start up your own conversation. Either way, blogging represents another online opportunity to gain awareness, increase web traffic and deliver your message.
Getting More Reviews
Riverworks can manage your reputation and rankings through reviews. 92% of online consumers read reviews. 40% form an opinion by the first handful of reviews they read. The more positive reviews you have on a platform can affect your ranking on that site. Bottomline, reviews are critical to your business and you should have a reviews management strategy in place. We offer:
- Simple 5 Star Review Generation
- Reviews Monitoring
- Reviews Response
- Reviews Insights
- Reputation Management
Pay Per Click Advertising
Riverworks Marketing Group, Chattanooga, TN is a Google Partner and is certified to assist with local and national Google Adwords campaigns. Pay per click advertising sends traffic to your website, or other landing page, by exposing people to your advertising message and giving them the opportunity to click on your link. You are charged based on the number of clicks you receive times the rate you have bid for your advertising placement. The most visible example of this form of advertising is Google AdWords and other search engine advertising. However, other opportunities exist to capitalize on this effective form of exposure including various affiliate programs that include pay per click as well as pay per impression and pay per lead programs along with social media sites offering pay per click or pay per impression systems.
Google owns 71% of of the search market share and the world’s largest online display advertising network. Google Adwords offers a platform for instant online visibility for people searching for your products and services, and brand awareness campaigns targeted at people who are actively searching similar sites, topics, key words or showing a history of interests the closely match your products and services. Everything is measurable. Riverworks Marketing Group is a Google Partner and thereby certified to strategically manage your Google campaigns. Our services include:
- Research on Key Words, Display Audience Interests, Topics and Placements.
- Search Only Campaigns so people can find your ad when they type in key words that closely match your business.
- Display Ads for brand awareness campaigns based on target audience interests, popular local or industry websites and more.
- Design of static & animated gif or HTML5 display ads.
- Geo Fencing Ads to audiences located within a tight radius around your business.
- Remarketing to those warm leads who have recently visited your website.
Email marketing is one of the most effective and versatile marketing methods in today’s digital world. Your existing clients are typically your warmest leads. Riverworks can help you keep connected to these customers and we offer solid strategies to help you grow your email data base. The Riverworks team creates custom-designed templates to fit your brand. We create strong messages and content, beautiful digital graphics and we offer cost effective platforms to send the newsletters from. Here are some benefits of eNewsletters:
- You can measure almost every element of your campaign.
- It is much less expensive than traditional direct marketing techniques.
- You can accomplish multiple business objectives in one email.
- Messages can be personalized using database contact segmentation.
- You can execute a campaign quickly to respond to changing market conditions.
- It can be a great way to maintain relationships and start conversations.
- You can schedule delivery of your message by date and time.
Our mobile marketing platform offers a mass texting service with targeted communications. Our automated SMS platform is the most complete text messaging solution. It enables you to send mass SMS or individual alerts to the right people at the right time – all automatically. Below are a few of the highlights our service offers:
- Mass Texting (SMS & MMS)
- Easily Import Existing Contacts
- Mobile Keywords
- Automated Responses
- Mobile Coupons
- Mobile Loyalty Rewards
- SMS Voting & Surveys
- Smart Targeting