Social Media Management
One of the primary services in our social media marketing packages is social media management, which encompasses the strategic planning, creation, and implementation of your business’s social media presence. Our team will manage your social media profiles (Facebook, Instagram, LinkedIn, etc.), maintaining a consistent brand voice and engaging with your followers. We will also employ data-driven approaches to optimize content, analyze your audience demographics, and schedule posts with the best agency tools for maximum impact.
Social Reputation Management
Social reputation management, on the other hand, is our process of proactively enhancing your business’s online reputation. It involves monitoring social media channels to identify and address customer concerns, complaints, or negative feedback promptly. This service is an important element of social media marketing in Chattanooga and can protect your brand image, build trust between your business and your customers, and improve your social media followers’ experience online.
Social Media Graphics
Our team also creates social media graphics that can range from artistic and informative how-to designs to simple comedic memes. Other examples of social media graphics we design for businesses include:
Infographics:
With these, we present complex information or data in a visually appealing and easily understandable format to educate and engage your audience.
Product Promotion Videos
These videos are designed to showcase your business’s products or services, highlighting their key features and benefits.
Seasonal/Holiday Graphics
We can create images and videos with festive elements and themes to celebrate holidays or times of the year that are special to your business. These graphics can help promote holiday-related sales or events.
Blog Post Images
When promoting blog content on social media, we create graphics that incorporate enticing visuals, captivating headlines, and snippets from the articles. These graphics aim to attract clicks and drive traffic to your site.
Event Promotion Graphics
For your events, we can design images and videos to promote them on your social media platforms. These graphics include event details, dates, venue information, and eye-catching visuals that entice customers to join!
Social Media Banners
Social media banners are graphics specifically created to fit the header or cover image section of your social media profiles. They serve as a branding tool and can be used to promote upcoming events, special offers, or important announcements.
Organic Social Media Content Creation
Organic social media content refers to non-promotional content shared by businesses to engage with their audience, increase brand awareness, and foster meaningful connections. Examples of content created for businesses’ social media accounts include:
Promotions and Discounts:
Offering exclusive deals, discounts, or promotional codes to engage followers and drive sales.
Customer Testimonials:
Sharing positive feedback, reviews, or testimonials from satisfied customers to build trust and credibility.
Polls and Surveys:
Encouraging followers to participate in polls or surveys to gather feedback, opinions, or preferences, which can help in decision-making or product development.
Behind-the-Scenes Content:
Offering a glimpse into the company culture, showcasing employee activities, or sharing the process behind creating products or services.
User-Generated Content:
Reposting or featuring content created by customers who are using the company’s products or services, encouraging engagement and fostering a sense of community.
Industry News and Insights:
Sharing relevant news, updates, or thought leadership articles about the industry to position the business as an expert and provide value to followers.
All content is created for a purpose, specifically designed to benefit from each social media platform’s unique features and demographics. For example, Twitter demands concise and engaging messages, while Instagram relies heavily on visual content. By creating relevant, informative, and visually appealing content that matches your brand’s specific voice, our social media marketing packages generate organic reach, inspire customer loyalty, and encourage audience participation with your business.
Paid Content and Ads.
Paid content and ads play a crucial role in expanding reach, driving conversions, and achieving the specific marketing objectives you’re seeking from your social media marketing packages. Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube provide comprehensive ad solutions to target specific audiences based on demographics, interests, and behavior.
Paid advertising enables us to amplify your reach, increase website traffic, generate leads, and boost conversions. By taking advantage of our social media team’s expertise in effective targeting and compelling ad creation, you are optimizing opportunities for your paid social media campaigns’ return on investment.
Be Prepared for Whatever Comes Next
With social media marketing in Chattanooga, businesses like yours can leverage the expertise and experience of our team of professionals. They are dedicated to staying ahead of trends and industry changes, mastering new platforms (such as TikTok, for example) as they emerge. A proactive approach can help your businesses adapt quickly, stay prepared for future challenges, and maximize your social media marketing efforts. Let’s get in touch and get you set up today.
What Sets Us Apart from Other Social Media Marketing Companies in Chattanooga
Social media has become an integral part of our daily life in today’s digital age. Social media marketing in Chattanooga presents businesses like yours unparalleled opportunities to connect with your customers. We at Riverworks are here to help. This digital marketing service can enhance your online presence, engage your brand with your customers, and drive business growth.
We offer businesses a complete solution for their social media. From strategizing and planning to execution and analysis, our social media management ensures that you effectively engage with your customers. Moreover, our social reputation management ensures you maintain a positive brand image. Riverworks also excels in creating organic social media content tailored to the unique voice of each business, and we leverage paid content and ads to drive traffic, conversions, and brand awareness. Whether it’s Facebook, Instagram, Twitter, or other popular platforms, Riverworks provides a comprehensive approach to social media marketing.