Chattanooga Web Development
Crabtree Farms’ new tagline, “Grow, Educate, Connect”, was used to organize the site, simplifying the navigation and associating each page with a piece of Crabtree’s action-oriented mission. The icons associated with the tagline are utilized on the website as landmarks, indicating which page the user is viewing. A friendly serif font paired with earthy visual elements help to project Crabtree’s focus on farming and community, while a contemporary full-screen design with “snap-to” scrolling functions on desktop modernize the organization. Scroll and hover animations throughout the site help make it feel playful and light-hearted — key characteristics of the people behind Crabtree. To increase user engagement, a “sticky” header and footer navigation allows users to easily navigate to any part of the site, or to take actions like “donate” or “join newsletter” at all times. The mobile phone experience of the site was taken into careful consideration as well.
Important aspects of Crabtree’s community outreach are their events and workshops, so the site features a robust ticketing and event system, including event pages, ticket sales, email confirmation, and emailed tickets or RSVPs. Crabtree’s new website incorporates features not seen on the previous site too, such as a news blog, recipes blog, staff page, newsletter signup, interactive Google map, and easy to reach donation and sustainer buttons.
The Riverworks design and Chattanooga web development teams spent nearly 170 hours on the Crabtree Farms project, which is valued at approximately $15,000. Combined, over two years, Riverworks donated 340 hours of labor to Chattanooga nonprofits with their #RiverworksCares initiative, creating two websites collectively valued at approximately $30,000.