Customer Journey Stages
How to Reach Your Audience at Each of the Customer Journey Stages When we think of the customer journey stages, most business owners are concerned with the last step the most: conversion. However, a solid marketing strategy should target your audience with intentional content at each point in the buyer’s journey. In a world where […]
How to Format Effective Email Marketing Newsletters
How to Format Effective Email Marketing Newsletters In an age when we’re constantly pummeled by advertisements online and in person, email marketing newsletters are one of the best ways to interact directly with your target audience and show them who you are and what you offer as a brand. They allow you to announce important […]
The Benefits of Email Marketing
The Benefits of Email Marketing What it is, how it works, and why your business should utilize email marketing “You’ve got mail,” was once an exciting sound in the early days of the internet. In today’s world, our mail notifications are much more likely to stress us out, especially since the average person receives around […]